Retail Prep for Christmas

The economic boost from Christmas shopping is huge. Often accounting for a large percentage of annual revenue. In this post, we will touch on how you can prepare now for a successful Christmas in retail.

Take Stock

Before updating both your gifting range and any displays, check stock levels. Start by looking at your current stock. Pay attention to Christmas-themed products from last year, these can often be repurposed.

Identify versatile items that can be adapted to new themes or promotions to maximise their value. Ensure all items are in good condition for display, discarding or repairing damaged goods.

Organise your items by theme, colour or product type to streamline the merchandising process. This will ensure you create visually appealing displays. This systematic approach not only optimises your stock but also enhances the shopping experience for your customers.

Reuse Existing Products

You can reuse products to craft new and appealing retail displays for the festive period. Start by identifying versatile items that can blend into holiday themes. Neutral-coloured products such as wicker hamper baskets can be accentuated with Christmas ornaments.

Incorporate last year's Christmas-themed products by updating their presentation. This could be through new packaging or combining them with current trends. Repurpose everyday items by putting them in holiday-inspired arrangements. Utilise props like faux snow, lights and Christmas garlands to transform the display. By using existing stock, you can create engaging and cost-effective holiday displays. These displays help attract customers and enhance the shopping experience.

Create 'present-like' displays in the corners of your store using our wicker hamper baskets or card gift boxes. Wrap red or green ribbon around wooden bottle boxes and wooden hampers for a festive touch. This kind of display and choosing to go the extra mile with your displays will entice customers. And bring them back!

Small Display Updates = Big Impact

How you display your products could be where you introduce new display items. This could include CrateWall, metal display stands, countertop stands or display baskets. CrateWall provides a versatile and rustic backdrop that can be reconfigured to showcase different products. Because it's so versatile, you can add your festive decorations to update it for Christmas.

Our metal display stands offer a sleek, modern aesthetic. They're ideal for highlighting featured items or seasonal specials. Countertop stands are perfect for drawing attention to smaller products or impulse buys near the checkout area. And display baskets add a touch of charm and accessibility, making it easy for customers to browse and select items.

Together, these elements can create dynamic and attractive displays. This can help enhance your customer's experience in-store over the festive period.