Curating a Corporate Gifting Service

Which is great for you. Whether you are a small, medium or large business, offering corporate gift baskets, especially over the festive season, can increase your profits. It is also a range that you need to have plenty of stock of, very often businesses will come to you last minute with short lead times expecting you to have the stock ready. Keep reading to find out why corporate gifting is so popular and some ideas to help you stand out in the busy corporate gifting market.

Why is corporate gifting popular?

Corporate gifts for clients and employees have surged in popularity because of how they can strengthen relationships between businesses and clients. In a competitive market, thoughtful gifts serve as tangible expressions of appreciation, enhancing loyalty and encouraging repeat business. You can also benefit from repeat business with your corporate gifting collection.

Gifting in this way helps create a positive brand image, showcasing a company's commitment to nurturing partnerships. As remote work becomes more common, businesses use corporate gifting services to send hampers and gifts via courier, saving them time and money.

Offering a corporate gifting range

The first step to curating your corporate gifting range would be researching who your customers already are and who you're looking to reach. You should be fairly in tune with who already orders from you so this kind of market research won't take long. Then, look at gaps in your existing range and see where you can easily incorporate branded products for businesses.

While doing your customer research, look at what gifting is already on the market and see how your brand fits in or where there are gaps you could fill. It’s always worth taking some time to think about corporate gift ideas so companies coming to you don't have to.

Successfully creating a range of products

Firstly, your range should include a variety of different price points so no business feels left out. A beautiful, filled-to-the-brim wicker hamper basket gives you the perfect top-tier price point. These evoke tradition and luxury. As wicker baskets will be your highest price point, ensure that you fill your hamper with items that also have that same feel.

Fill with bottles of fizz or wine, gourmet treats, artisan products and luxury chocolates. Once you’ve filled your hamper with shredded paper or wood wool, place the products within the hamper with thoughtful consideration so all the products can be seen. If you’re an e-commerce store then make sure you take clear photographs again ensuring you show all the products in the hamper.

Once you have your highest price point, work your way down until you have your lowest price point. Wicker trays and wooden hamper crates offer a good middle ground whilst cardboard gift boxes can be your lower-end pricing. Once you’ve worked out prices for your range, you’re ready to put them live. Corporate gifting tends to run all year but Christmas time is when it’s peak. Ensure you’ve got either a section on your website or signage within your store making it clear you offer corporate services.

Don’t forget about wooden or cardboard bottle boxes. These can offer yet another price point to your range. They’re also an easy win, fill with shredded paper or wrap your bottle gift in a bottle sleeve and place it in the box and you have an eye-catching gift for minimal effort.

Branding within your new range

You have your wicker hampers but, would they look better with some customisation? The biggest names in high end retail trust us to brand their hampers for them and it’s easy to see why. When you add your name or logo to a hamper it then becomes more of a statement piece that the recipient can have in their home.

Hamper lid stencilling is what many retailers opt for because of the short lead times and low MOQs. Whether you opt for natural or another colour that we stock here in the UK, lid stencilling can be a great branding option for corporate gifting.

If you are adding wooden hampers, boards or bottle boxes to your range then laser engraving is a great way to brand. Like lid stencilling, we can brand these products with very low minimums and a lead time of 1-2 weeks.